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The following are examples of work I have done on books for adults. Please be sure to have a look at the Childrens' Book page too.

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 the  I M P O R T A N C E  of   G O O D   T I T L I N G

If a book is to have a cover image, then choosing just the right image is the starting point for a cover design. The cover needs to convey an unspoken, emotional yet clear message about the book. An image is not as precise as the written word but for those who have the tools of analysis, its message can be explained just as clearly and choosing the right image is a systematic process which rises above the subjective.

The same applies to the titling. Different styles convey different messages. To give a crude example: a bold, black and upright title conveys a very different message to one which is or light, pink and florid. Titling which is apt and original is as important to the branding of a book as the cover image. The titling is so basic that one tends to look past it to other important, more etherial functions such as associations created by the cover image and the effects of colour and layout. These are critical components but the primary purpose remains the display of the title, sub-title and author's name and to neglect creative and original treatment here is to neglect a very important aspect of the branding and marketing of the book. Imagine, for example, a Harry Potter title in Times New Roman or Arial! The Harry Potter title is done by hand and achieves an originality and aptness which mass produced type simply isn't designed for.
                              
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