C O R P O R A T E
I D *
can play a pivotal role in the success of a business -especially
in the initial stages before a reputation is established. Corporate
ID needs to be apt, original and memorable. A hand-done wordmark
goes a long way acieving this. Computer typeface is often apt
only in the sense that it is the lowest common denominator.
wordmark with its business card application for a a company producing
fine ceramic ware with botanical illustration of indigenous flora.
The brief was to create a natural look -something that hinted
at the veld. "Put the wind in it," said the client.
The wordmark was placed in a stone-shaped container and I used
some of the calligraphy I did for the product names to create
a soft background:
a similar vein is the image created for a garden landscaper.
I drew a bouqet of restio grasses -complete with botanical names-
to be used in tandem with a hand written name:
South African tour company liked this rising sun lion which
I evolved from a mane of calligraphic markings. I thought it looked
strong and engaging enough on its own but the client wanted it
encapsulated in some way. The diamond shape worked best but overwhelmed
the logo so I broke the background with designs found on African
textiles. The result was a softer yet more "African"
is a neglected aspect of corporate identity -a fact which makes
for greater impact for businesses which DO go to the trouble.
The following e-stationery was designed for a business which delivers
organic produce to your door and for a physiotherapisst:
- A logo using typeface arranged in the shape of a tree for the
The South African Children's Book Forum:
work is not all organic-looking. I do what is appropriate. Here
is a logo for Nemesis Software Systems. The client asked
for something that suggested the Jin-Yang.
I used the the negative spaces of the letter N to get the
pride myself in finding solutions like this. My services also
extend to consultation re. the naming of businesses, the handling
of printing and the design of e-stationery.
lettering done for other designers in this field